How to help combat science-denial

a step-by-step guide for the emotionally-illiterate science-endorser

It’s all a matter of interpretation isn’t it

Understanding the difference between choosing a worldview, and having no chance but to resign to its certainty

Let’s say our persona here is named Jack — or Jane, respectively — to which we shall from here on refer to as the gender-neutral J. J. is a college-educated, intelligent, opinionated UX-designer in their late 20s. Maybe they’re recently-married and considering a family. Maybe they have a Golden Retriever and their parents visit on Sundays for lunch. J. doesn’t understand science per say — their background is creative. But J. is an intelligent human being with a desire to understand the world and make informed, responsible decisions.

Learning to empathize with the unbearable difficulty of The Choice, and the temptation to shape a different reality

I will say this again: as a scientist (say, a visionary evolutionary biologist like Richard Dawkins or a brilliant physicist like Stephen Hawking or one of the millions of anonymous heroes who slave daily for minimal wages in research laboratories from around the world, hoping to contribute to saving humanity from cancer or type II diabetes or anything in between), as a scientist, you’ve had no choice but to surrender to the deeply and profoundly evident certainty of how the world works. Your choice were the hundreds of sleepless nights and years spent understanding. The rest, was a journey of learning to accept what you’ve understood.

Facing the mirror — reflecting on the weight of cold science-backed reality, as the source of your merciless lack of empathy in the face of pseudo-science

I will say this again: we, the science-endorsers, and you, the scientific community (ergo those who accept hard cold science-backed reality either by choice or lack thereof) are a bunch of smug assholes. Through my having had to make The Choice myself, I think I relate deeply to both that smugness and the difficulty of said choice. And so I think I know why we’re so self-righteous.

Up your marketing/PR game: empathy is the one sure way to inspire people

As seen with the indescribable and incredible Carl Sagan, and more recently with millennial trends to restore faith in humanity like Michael from Vsauce or the awesome guys from In a Nutshell), really smart scientists can be popular at parties. Which means they have the ability to change lives, inspire worldviews, and shape humanity’s decisions on what’s important — some even years after their death. That is productive.

Secular thinker with an empathy compulsion. Anxiety-nerd. Certified Crazy Cat Lady.